A.
Through regular communication, Pearl Certification educates homeowners about how to make their homes higher-performing and why they should find a qualified Pearl Contractor on our Green Door online app to implement these projects for optimal results.
When homeowners prepare to sell their home, Pearl provides a real estate marketing package that promotes the home’s high-performing features and explains the value they add for the future homeowner.
A home with certified energy performance will earn top dollar from buyers. A 2021 study by the National Association of Home Builders found that 57% of home buyers were willing to pay an additional $5,000 or more to save $1,000 in utility costs.
Homeowners see an ROI on their energy-efficiency improvements, which is especially important when refinancing or selling a home. “Pearl helps justify the $10,000 or $20,000 that the homeowner is spending with our company to improve the efficiency of their home,” notes Alex Williams, cofounder of Ideal Energy in Scottsdale, Ariz. “Pearl’s third-party verification helps show a homeowner the true value behind everything we’re doing.”