2020 Year in Review

Ari brings over 15 years experience in building and transforming commercial organizations. Prior to joining Pearl, Ari led commercial teams selling DaaS (Data as a Service) solutions to the Energy complex. Managing high growth commercial organizations is an area of expertise that Ari brings to the table. Ari has helped grow and lead two firms to a successful exit. As a data driven leader, Ari leverages commercial data to coach and support the commercial staff while also leveraging this data to continuously help improve services. Ari brings a strong passion for building a commercial culture that is based on trust and transparency.

“Home is where we spend the most precious moments with our family and loved ones. I am excited to be part of a company that is helping to ensure that the homes we live in have healthy air and minimal negative impact on the environment. Pearl is a company that can truly improve the lives of millions of families across the country.”

Amy has over 15 years working in residential energy. Amy’s passion is helping good quality companies make money doing the right thing. Her expertise spans multiple aspects of the residential energy efficiency industry, with a strong emphasis on how to enhance the contractor experience. She’s provided training to 100’s of contractors, including many in the Pearl Network. Ms. Beley has presented at multiple conferences and events across the country and consulted with programs designing contractor account services. She has a BA in Environmental Studies and Economics from University of California at Santa Cruz and an MS in Environmental Sciences and Policy from Johns Hopkins University. She serves on the board of the Building Performance Association.

"Working with great companies like those in the Pearl Network is personally and professionally rewarding. I get to see great companies rise above the noise, help homeowners find these companies to get the work done right, and make that work visible. We impact climate change, and fix more homes!”

Casey is Pearl’s Senior Vice President of Business Incubation. He supports Pearl’s Public-Private Partnerships Division, as well as growth into new market segments, such as new construction and insurance.

Prior to joining Pearl, Casey worked at ICF as a Senior Technical Manager, primarily supporting U.S. EPA’s voluntary programs, such as Home Performance with ENERGY STAR (HPwES), ENERGY STAR Certified Homes (ESCH), ENERGY STAR Verified HVAC Installation (ESVI), and Indoor airPLUS (IAP).

Casey began his career in construction as a small business owner and building scientist (BPI Building Analyst, BPI Envelope Professional, and HERS Rater). He served for four years on BPI’s Standards and Technical Committees and was also a Board Member of Efficiency First.

Casey has an M.B.A. from the University of Maryland University College and a B.S. in Economics from the University of Pennsylvania.

When he’s not on the sidelines watching his sons’ soccer games or walking his dogs, you can find Casey working on indoor and outdoor home improvement projects.

“Improving homes impacts all of us – on a global scale all the way down to the family level. Twenty percent of all energy in the U.S. is used in our homes, and much of that is wasted energy. More often than we might think, homes make people sick, adding significantly to our nation’s health care costs. Every home is different, and every resident is different. But we don’t have to 'settle' on poor and average performing homes. We can do better.”

Cindy Gonzales is an innovative marketing expert with the rare ability to both creatively design communication strategies and successfully execute them. She employs both creative and analytical approaches to any marketing endeavor, often driving multimillion-dollar revenue growth in the process.

Most importantly, she understands well that success is never the destination of a single marketing path, rather a goal best attained by multiple routes ideally suited to the unique needs of a project. Simply put, Gonzales effectively finds the pathways to success that often evade other marketing leaders.

Gonzales has been a successful marketing leader in fields as varied as the real estate and hospitality sectors, as well as the airline industry. She even achieved early success in her marketing career during the most devastating business environment of recent memory -- the U.S. housing market collapse a decade ago.

Brian Wilson has over 25 years of experience as an operations management executive and business consultant. He has gained experience in virtually every aspect of business from operations and accounting to human resource management and business development. This gives him a broad array of experiences and tools to draw from to strengthen Pearl’s business operations – marrying processes and systems to deliver a world class customer experience. Prior to joining Pearl, Brian was a Principal at the management and technology consulting firm, Credera, where he helped a variety of clients define and implement business and technology strategies. Before this consulting stint, Brian spent 16 years as an operations leader helping struggling organizations improve customer service and retention and operating margins. He specializes in leading large-scale process and systems transformations, merger integration, and building cohesive customer-oriented service delivery organizations. He brings the expertise to help Pearl scale itself.

Brian obtained his B.A. in Human Biology with a concentration in Organizational Behavior and Japanese Business Philosophy from Stanford University.

“A business is only as good as the people and processes that run it. I am inspired every day to make a difference for those in my company as well as the clients we serve.”

Lindsay develops and implements communications strategies supporting Pearl's national industry partnerships. She plans and forecasts partner impact, and determines which conferences, trade shows, and events will best support sales in alignment with Pearl's mission and brand. Earlier in her tenure at Pearl, Lindsay was the Communications Director overseeing the public relations, media, messaging, and communications for all divisions.

Previously, Lindsay was the Director of Marketing and Communications for the Building Performance Association, an energy-efficiency nonprofit focused on advocacy and education in the weatherization and home performance industry. Prior to her work at BPA, Lindsay was an independent consultant and built a wide variety of clientele ranging everywhere, and in between, builders, banks and bars.

Lindsay graduated summa cum laude from Georgetown University with a master’s degree in Public Relations and Corporate Communications, complemented by an undergraduate degree in Human Resources Management. In addition to her love of travel, food, and friends, Lindsay is a mom, a step-mom, and a fur-baby mom. She is passionate about helping other mothers find “their village" and is a co-founder and admin of the largest moms group in western Pennsylvania.

“Growing up the daughter of an ENERGY STAR® builder-father and a REALTOR-mother, I’ve seen first hand the missional design, build, and sale of an energy-efficient home. I’ve witnessed contracts gained and lost because of that commitment. I believe Pearl is changing the way America buys and sells homes by way of making those high-performing features visible and valued at the time of sale. I’m excited to be part of a team committed to bending the ear of American homeowners and transforming the market toward healthy and sustainable living.”

Rachel brings her experience blending strategic implementation with tactical execution to deliver innovative technology products. Prior to joining Pearl Certification, Rachel worked in software delivery and product management for housing finance where her team of analysts and developers worked to deliver new solutions to support the secondary mortgage market. Rachel has an MBA from the University of Maryland and a B.S. from University of North Carolina at Chapel Hill.

“I am passionate about finding technology solutions for challenging business problems. Pearl is bringing new, innovative solutions for promoting energy efficiency in homes and providing additional value to homeowners. It is exciting to work every day to deliver solutions that improve the lives of homeowners.”

Having spent the last two decades leading efforts in the Real Estate services industry, Joseph is fluent in all aspects of franchising, sales, operations and management.

Joe empowers homeowners to realize and recoup the value of their high-performing investments at the time of sale or refinancing. He helps Real Estate Agents identify green homes and provides the proper tools to better market their listings at a premium.

Prior to joining Pearl Certification, Joe worked for Realogy, one of the largest Real Estate franchises in the U.S., which owns the rights to some of the country’s most iconic Real Estate brands like Century 21, Coldwell Banker, ERA, Sotheby’s and Better Homes and Garden Real Estate. Over his 10 years at Realogy, he guided every step of the franchise business lifecycle. This included recruiting franchisees, and onboarding, consulting with the owners to improve their operational efficiencies, and ultimately ensuring ongoing renewals.

“For the last thirteen years, I’ve worked in sales related to brokers, branding, and franchising. I have a deep understanding of the challenges and opportunities that brokers and agents face. With that, I think I can make a difference in people’s lives and businesses by helping agents get the proper value for their sellers and by helping buyers find the right homes. I’m excited to bring to brokers a new way to get optimal value for listings based on the homes’ energy efficient and high-performing features.”